Get Started As the company develops, marketing tools and activities should be reviewed and adjusted as needed. Berger Business Advisors performs the following services:

• Rreview current marketing
• Formulate a marketing strategy
• Create a marketing plan
• Implement revisions in marketing tools and activities

We include all aspects that affect marketing:

• Management perceptions
• Industry trends
• Competition
• Company capabilities
• Products and services
• Customer buying trends
• Activities and tools
• Sales process, activities, and tools

Our Consulting Process

• 1 Analyze
  • What process, activities, and tools are used?
  • Who is responsible for marketing?
  • Who is the competition?
  • What are the industry trends?
  • What are the target markets?
  • What products and services are sold?
  • What are the customer's characteristics and buying patterns?
  • Who are the strategic partnerships?
  • What are management’s perceptions?
  • What are the pricing policies?
  • What performance metrics are used to measure marketing effectiveness?
  • How are marketing and sales activities coordinated?
• 2 Identify
  • Gaps between management's perceptions and current marketing efforts
  • New markets which can be developed
  • Industry trends to take advantage of
  • Customer buying patterns changes
  • Other methods to attract new customers
  • Strategic partnerships which could be developed
  • Pricing strategy alterations
  • Productivity metrics whoch can be employed
  • Process, activities, and tools that can be used
  • Functions performed by staff perform
  • Coordination changes between marketing and sales departments
• 3 Implement
  • Develop plan
  • Develop a budget
  • Manage Implementation
    • Revise process
    • Develop performance metrics
    • Recruit internal and external resources
    • Integrate internal and external resources
    • Coordinate sales and marketing activities with product and service rollouts
    • Train marketing and sales teams on revised process, activities, and tools
    • Monitor performance metrics

Focus Areas

• Customers
  • Have your customers’ buying patterns changed?
  • How have you responded to these changes?
  • Are you acquiring new customers?
  • Are you losing customers?
• Markets
  • What is your market strategy?
  • What other markets could use what you sell?
  • How can you expand into new markets?
  • What could you do to attract business from new markets?
• Competition
  • Who are your competitors?
  • Are there different competitors for different products and services?
  • How has your competition changed?
  • Have your competitors changed the way they sell?
• Tools
  • How are you using internet marketing tools?
  • What trade shows and/or industry conferences would be valuable?
  • Are speaking engagements part of your marketing effort?
  • Do you use industry events to publicize your company?
  • What tools do you use to promote your firm’s capabilities and its products and services?
  • How are leads generated?