Small Business Owners: Disruptive Innovators?

Could this be a period of disruptive innovation by small business owners? Disruptive innovation is an innovation that improves products or services in unexpected ways, effecting existing markets. These innovative … Continued

Where Oh Where Are Your Customers?

According to a recent Harris Poll, probably surfing the web. Having an online business presence makes good sense. A website can be a great marketing channel to capture customers who … Continued

What Is LinkedIn?

LinkedIn connects you to trusted contacts, helps to broaden your professional network, and helps you exchange ideas, knowledge, and opportunities. It allows you to establish your professional profile, to control … Continued

Tweet, Tweet

Six tips to help you to attract, and keep, a following on Twitter   Fill out your profile.   When you set up your Twitter account, choose a Twitter handle as close … Continued

Coming to a Tweet Near You…

Ads! Three years after their first round of funding, Twitter has finally determined a way to make money from their business. The company intends to roll out its Promoted Tweets … Continued

Power Up Your Network with LinkedIn

Are you getting the most out of LinkedIn and its network of over 80 million professionals and more than 12 million small business users? Build your profile. Keep your goals … Continued

Plan Now for Holiday Sales!

Summer’s here and thoughts of year-end holiday sales may not be dancing in your head. But they should be. Plan to succeed. For some of us the holiday season can … Continued

Mind the Gap! Follow Up!

 Your marketing efforts seem to be generating strong interest, but do you feel you’re missing the mark on the sales end? If converting marketing efforts into sales is a challenge, … Continued

Make PR a Part of Your Marketing Plan

Why should you add a Public Relations campaign to your marketing tools? It can be free, it provides you with credibility, and it distinguishes you from your competition.   You may … Continued

Make PR a Part of Your Advertising Plan

Well-thought out and well-placed publicity pieces can increase name recognition and create credibility. Is it time to make them a part of your advertising plan? It takes time to reap … Continued