Could this be a period of disruptive innovation by small business owners?
Disruptive innovation is an innovation that improves products or services in unexpected ways, effecting existing markets. These innovative products and services are often offered at a lower price than similar existing products and services or to a different set of consumers. Tough economic times often bring out the best from small business professionals and can foster a period of creativity. That’s why Professor Clayton Christensen at Harvard Business School feels like this economy will have a positive effect on innovation. Small business owners have the ability to change quickly and shake things up. They can also benefit by partnering with larger businesses that may be too big or cumbersome to change quickly and may be in need of a swift change-up in technology, services, and products that small businesses can provide